Billboards reacting to gifts

The Swedish Childhood Cancer Fund is the single largest financial supporter of childhood cancer research in Sweden. Despite a common belief, they act completely without support from the state, municipality, and region, making gifts from people and companies vital. To draw attention to the importance of each individual gift we have created interactive billboards connected to the payment solution Swish. When you give a gift, you also give Maja the strength to push away the word cancer. Childhood and cancer don’t belong together.