Swedish Childhood Cancer Fund removes cancer from its billboards

For years, the Swedish Childhood Cancer Fund have been creating more distance between CHILDHOOD and CANCER. Now, they are removing CANCER altogether.

To mark International Children’s Day in Sweden, the new outdoor campaign leaves only CHILDHOOD, with empty space where CANCER used to be – taking the established creative concept to its ultimate conclusion and visualising the Swedish Childhood Cancer Fund’s vision: a future where no child dies from cancer.