Live like a Lidler

Lidl’s international brand platform Lidl lohnt sich is about getting more out of life – not just more for your money. In Sweden, we turned that thought into Leva Lidl. A twist on the familiar Swedish expression Leva livet – “Live life”. And what better way to launch it than by turning a Swedish classic into a Lidl classic? The iconic song Leva livet became Leva Lidl. A new soundtrack for enjoying good food, making smart choices and getting a little more out of everyday life. Leva Lidl. Live like a Lidler.